At Codit, I manage the blog. We have some very passionate people on board who like to invest their time to get to the bottom of things and – also very important – share it with the world!
That small part of my job means I get to review blog posts before publishing on a technical level. It’s always good to have one extra pair of eyes reading the post before publishing it to the public, so this definitely pays off!
An even smaller part of publishing blog posts is making sure they get enough coverage. Sharing them on Twitter, LinkedIn or even Facebook is part of the job for our devoted marketing department! And analytics around these shares on social media definitely come in handy! For that specific reason we use Bitly to shorten our URLs.
Every time a blog post gets published, someone needed to add them manually to out Bitly account and send out an e-mail. This takes a small amount of time, but as you can imagine it accumulates quickly with the amount of posts we generate lately!